Business

Dear Businesses That Make Military Tribute Campaigns and Donations

The dos, Don'ts, and cringe

Image created by author. Cannon image: by John Kostyk on Unsplash

First off, we love that you have the heart to invest in your soldiers and veterans. We need more companies with your heart. This article will help you identify more with the military community.

When you start your campaign, the facilitator or group has an idea they’re running. Even the military has produced advertisements and other promotional material with inaccurate information or information that will make veterans and military alike scratch their heads. Such as the most recent Navy picture.

Mixed feelings from the military community ensue.

You do not want to be in that boat because you will hit lower on the scale than you want or calculated. You might have an ingenious idea that you could sell to 100% of the military community, but it’s that one detail that gets you only $20,000 in sales or donations to the non-profit you chose.

Special Operations

Let’s talk Special Operations. There are probably a hundred ways to swing this, and if your target audience is Special Operations, generally speaking, I would get authorization from each of the Special Operations commands to use their logos. That way, it is…